Branded Residences
Branded Living
Branded residences originated in 1920s New York—a time of hedonistic glamour and rapid innovation in the luxury market. Coco Chanel famously lived at The Ritz-Carlton for two decades, and Robert DeNiro resided at Chateau Marmont throughout the 1980s, setting the stage for a trend that would later reshape real estate markets in emerging cities like Dubai. Global interest in branded residences has surged in recent years, and Dubai ranks as the world’s capital for these properties. In the first half of 2024, the branded residence market in Dubai saw a remarkable 44% increase in transaction volume, with many homes selling at premiums exceeding 80% compared to their non-branded counterparts.
While branded residences promise the prestige of a familiar and often historic brand name, they also offer an elevated range of lifestyle amenities, delivering a highly service-oriented lifestyle. In Dubai, one of the most exclusive branded residences is the Baccarat Residences Downtown. Currently offplan, this incredible development will feature two stunning crystal-inspired towers with just 49 private residences. The interiors feature sumptuous shades of red with crystal accents from the historic Baccarat brand, in addition to world-class amenities including gourmet dining and the prestigious Baccarat Bar.
Five-star hotel living can be further enjoyed in high-end branded residences including the Ritz-Carlton Residences, the Four Seasons DIFC, and the Waldorf-Astoria – each a haven of comfort in a cosmopolitan, convenient urban location.
As one would expect from a bustling city like Dubai, the beachfront communities offer an excellent selection of amenities for residents and visitors alike. Jumeirah Beach Residence, for example, has a lively boardwalk that features boutique retail outlets, cafes, and restaurants with streetside seating, a central plaza with play areas for children, and water-based activities like jet skiing.
In recent years, branded residences have expanded beyond legendary hotel names. One of the quickest growing contemporary branded residences in Dubai is Eden House, developed by H&H Developers. Building on the success of Eden House The Canal, H&H recently unveiled the first waterfront branded community in Dubai on the banks of the Dubai Water Canal, called Eden House The Park. The Eden House brand is marked by wellness, connection, and community-inspired living, enhanced with bespoke amenity suites such as Eden House Wellness.
Green Area Properties